A CULTURE THAT DRIVES INNOVATION

PRODUCT DEVELOPMENT STRATEGY

 
DEFINE THE OPPORTUNITY
We study the forces that shape food behaviors, including social media, emerging technologies, economic forces, environmental concerns, and trends in health and wellness to predict where demand will be.
DETERMINE THE RIGHT FIT
We identify the right brands within our portfolio that can support these drivers, crafting provocative products that excite consumers.
REPEAT & SCALE
We constantly challenge ourselves to offer new products within our existing categories and beyond. Our innovation model is designed for ongoing success across our portfolio of iconic and emerging brands.

The Future of Snacking 2025

The Future of Snacking report offers a data driven look at the $148.6 billion U.S. snacking industry, focusing on leading trends and newer, emerging forces shaping snacking behavior.

The Future of Frozen Food 2026

The Future of Frozen Food report provides a comprehensive look at the future of the $93.5 billion U.S. frozen food industry, evaluating new trends emerging in the frozen food landscape.

PRODUCT INNOVATION
We have a deep understanding of what consumers want. When we combine this insight with modern attributes and authentic flavors, we deliver great-tasting food across our iconic and emerging brands. Here's a taste of our latest innovations:
Healthy Choice

Conagra Brands introduced an “On Track” badge on 26 Healthy Choice® items in January 2025, highlighting them as “GLP-1 friendly.” This initiative helps consumers easily identify nutritious, convenient options, supporting diverse dietary needs and promoting a healthy lifestyle.

Healthy Choice

Conagra Brands introduced an “On Track” badge on 26 Healthy Choice® items in January 2025, highlighting them as “GLP-1 friendly.” This initiative helps consumers easily identify nutritious, convenient options, supporting diverse dietary needs and promoting a healthy lifestyle.

Vlasic Pickle Balls

New Vlasic® Pickle Balls, with authentic dill pickle flavor and satisfying crunch, are perfect for before or after pickleball matches or any time you crave a salty snack. Relish the great taste of Vlasic pickles in a poppable puff ball snack.

Vlasic Pickle Balls

New Vlasic® Pickle Balls, with authentic dill pickle flavor and satisfying crunch, are perfect for before or after pickleball matches or any time you crave a salty snack. Relish the great taste of Vlasic pickles in a poppable puff ball snack.

Banquet Filets

Enjoy restaurant-style chicken at home with Banquet® MEGA Original Crispy Chicken Filets. Made with 100% natural white meat chicken, these filets can be easily prepared in an air fryer, oven, or microwave, and paired with your favorite sides for an easy family meal.

Banquet Filets

Enjoy restaurant-style chicken at home with Banquet® MEGA Original Crispy Chicken Filets. Made with 100% natural white meat chicken, these filets can be easily prepared in an air fryer, oven, or microwave, and paired with your favorite sides for an easy family meal.

Slim Jim Bites

Savor the bold flavor of Slim Jim® Bites Original Smoked Sausage Snacks. With 6 grams of protein per serving and a resealable bag, it's easy to crush your cravings anytime, anywhere.

Slim Jim Bites

Savor the bold flavor of Slim Jim® Bites Original Smoked Sausage Snacks. With 6 grams of protein per serving and a resealable bag, it's easy to crush your cravings anytime, anywhere.

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Photo of Chef Holly
"At Conagra Brands, we take an external focus when creating new products. One of the best parts of my job is the ability to explore new flavors and ingredients from my own community and beyond, bringing them into the homes of consumers through our products." – Chef Holly